About Me

20+ Years of Hands-On Digital Experience

I’m Kutlu Karatay, an independent e-commerce and digital operations specialist with more than 20 years of hands-on experience in digital business.

Since 2005, I have worked with companies across e-commerce, digital marketing, website management, SEO, online advertising and digital strategy. Over the years, my work has evolved from digital marketing into the day-to-day management of complete e-commerce operations.

Today, I focus on helping small and growing brands manage and improve their online business without the need to build a large in-house e-commerce team.

What I Do

My work covers the operational side of e-commerce: managing products and categories, preparing product images, creating SEO-friendly content, managing marketplaces, maintaining webshop content, coordinating integrations and supporting digital marketing activities.

I have hands-on experience with different e-commerce platforms and management systems, including WooCommerce, Ticimax, IdeaSoft and T-Soft, as well as marketplace operations through platforms such as Trendyol.

I don’t believe the platform itself is the most important part of e-commerce. Platforms change. The fundamentals remain the same: products, content, pricing, inventory, payments, logistics, integrations, marketplaces, customer experience and ultimately sales.

This allows me to quickly adapt to different e-commerce environments, including Shopify and other international platforms.

More Than Webshop Management

My background in digital marketing allows me to look beyond the administration panel of an online store.

I understand how product content affects SEO, how images affect conversion, how advertising connects with landing pages, how marketplaces and webshops need to work together, and how technical integrations affect the entire customer journey.

For smaller companies, this means having one experienced person who can understand and coordinate multiple parts of their e-commerce operation.

Supporting Brands That Want to Grow

I’m particularly interested in working with manufacturers, independent brands and growing businesses that have strong products but need additional support to develop their e-commerce operations.

This can include improving an existing webshop, managing ongoing product and content operations, supporting integrations, or preparing a local online store for international customers.

My approach is practical and hands-on: understand the business, identify what needs improvement, and get the work done.

Education

Istanbul Bilgi University
Interactive Marketing – Next Academy

Marmara University
Radio & Television – Master’s Degree

Istanbul Bilgi University
Public Relations – Bachelor’s Degree

Let’s Work Together

If you are looking for experienced, flexible and hands-on support for your e-commerce operations, feel free to get in touch.

E-commerce Operations · Webshop Management · Product Content · SEO · Product Images · Integrations · Marketplaces · Digital Marketing