Experience
20+ Years of Digital & E-commerce Experience
I have been working in digital business since 2005, with hands-on experience across e-commerce operations, digital marketing, SEO, content management, online advertising, marketplaces and website management.
Over the years, I have worked with different businesses, technologies and e-commerce platforms. This experience has given me a practical understanding of how the different parts of an online business need to work together.
My focus today is helping growing brands manage and improve their e-commerce operations.
Selected E-commerce Experience
Fashion E-commerce
I currently support the day-to-day e-commerce and digital operations of an established fashion brand.
My responsibilities cover multiple areas of the business, including:
- E-commerce platform management
- Product catalogue management
- Product uploads and updates
- Categories and product attributes
- Product images and digital content
- SEO content
- Marketplace operations
- Payment and shipping integrations
- Inventory-related processes
- Google Ads
- Meta Ads
- Analytics and performance monitoring
- Coordination with technology and service providers
This role involves much more than managing a webshop. It requires understanding how products, content, inventory, marketing, logistics and technology work together as one e-commerce operation.
B2B Technology & Digital Marketing
I also work with technology businesses on digital marketing, content and online visibility.
My work includes:
- Digital marketing strategy
- Google Ads management
- SEO content
- Website content
- LinkedIn content
- Campaign planning
- Landing page optimisation
- Analytics and performance reporting
- AI-assisted content production
Working with both B2C e-commerce and B2B businesses has given me experience across different customer journeys and digital sales models.
Marketplace Experience
I have hands-on experience managing products and operations on major marketplace platforms.
This includes:
- Product listings
- Product attributes
- Images and content
- Pricing
- Campaigns
- Catalogue management
- Marketplace optimisation
- Order and operational processes
This experience has helped me understand the differences between managing a brand’s own webshop and operating within a large marketplace ecosystem.
Platforms & Tools
Over the years, I have worked with a wide range of e-commerce, marketing and digital tools.
E-commerce & Webshop
WooCommerce · Ticimax · IdeaSoft · T-Soft
Marketplaces
Trendyol and other marketplace environments
Advertising
Google Ads · Meta Ads · Google Merchant Center
Analytics & SEO
Google Analytics · Google Search Console · SEO Tools
Content & Creative
WordPress · Adobe Creative Tools · AI Content & Image Tools
I am not limited to a specific e-commerce platform.
Having worked with different systems throughout my career, I can quickly understand new platforms and adapt to the technology already used by a business.
My Approach
Understand the Business First. Technology Second.
Every e-commerce platform has a different interface, but the fundamentals of e-commerce remain consistent.
Products need to be organised.
Content needs to be accurate.
Payments need to work.
Orders need to reach customers.
Inventory needs to stay synchronised.
Marketing needs to generate profitable traffic.
And all of these systems need to work together.
My role is to understand the complete operation and help make it work better.
Looking for experienced, hands-on e-commerce support?
Let’s talk.